In any situation that calls for you to persuade, convince or MANAGE someone or a group of PEOPLE to do something, the ability to tell a purposeful STORY will be your SECRET sauce. Telling to win through purposeful stories is situation, industry, gender, demographic, and psychographic-agnostic. It's an all-purpose, EVERYONE wins tool.

Author - Peter Guber

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In any situation that calls for you to persuade convince or MANAGE someone or a group of PEOPLE to do something the ability to tell a purposeful STORY will be your SECRET sauce. Telling to win through purposeful stories is situation industry gender demographic and psychographic-agnostic. Its an all-purpose EVERYONE wins tool.
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