Mobile forced us to rethink the user experience and do something people would be able to carry out on in a COUPLE of seconds on the mobile phone. By stripping out all the WORK the user USED to do and putting that on the COMPANY, we were able to create a MUCH better user experience.

Author - Logan Green

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Mobile forced us to rethink the user experience and do something people would be able to carry out on in a COUPLE of seconds on the mobile phone. By stripping out all the WORK the user USED to do and putting that on the COMPANY we were able to create a MUCH better user experience.
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