<html><body><p>As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their <a href="https://quotes.tuteehub.com/tag/unique-700" style="font-weight:bold;" target="_blank" title="Click to read more quotes about UNIQUE">UNIQUE</a> positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few <a href="https://quotes.tuteehub.com/tag/years-895" style="font-weight:bold;" target="_blank" title="Click to read more quotes about YEARS">YEARS</a> of <a href="https://quotes.tuteehub.com/tag/decline-7638" style="font-weight:bold;" target="_blank" title="Click to read more quotes about DECLINE">DECLINE</a> before they are able to reinvent themselves.</p></body></html>

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As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their UNIQUE positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few YEARS of DECLINE before they are able to reinvent themselves.

Author - Nirmalya Kumar Subject - Environmental

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As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their UNIQUE positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few YEARS of DECLINE before they are able to reinvent themselves.

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As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their UNIQUE positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few YEARS of DECLINE before they are able to reinvent themselves.

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