<html><body><p>It is well documented that brands that increase <a href="https://quotes.tuteehub.com/tag/advertising-1587" style="font-weight:bold;" target="_blank" title="Click to read more quotes about ADVERTISING">ADVERTISING</a> during a <a href="https://quotes.tuteehub.com/tag/recession-1934" style="font-weight:bold;" target="_blank" title="Click to read more quotes about RECESSION">RECESSION</a>, when competitors are cutting <a href="https://quotes.tuteehub.com/tag/back-379" style="font-weight:bold;" target="_blank" title="Click to read more quotes about BACK">BACK</a>, can improve market share and return on investment at <a href="https://quotes.tuteehub.com/tag/lower-6915" style="font-weight:bold;" target="_blank" title="Click to read more quotes about LOWER">LOWER</a> cost than during good economic times.</p></body></html>

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It is well documented that brands that increase ADVERTISING during a RECESSION, when competitors are cutting BACK, can improve market share and return on investment at LOWER cost than during good economic times.

Author - John Quelch Subject - Cutting

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It is well documented that brands that increase ADVERTISING during a RECESSION, when competitors are cutting BACK, can improve market share and return on investment at LOWER cost than during good economic times.

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It is well documented that brands that increase ADVERTISING during a RECESSION, when competitors are cutting BACK, can improve market share and return on investment at LOWER cost than during good economic times.

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