The PARADOX of STEVE Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an AMAZING SENSE of what consumers actually WANTED.

Author - James Surowiecki

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The PARADOX of STEVE Jobs's career is that he had no interest in listening to consumers - he was famously dismissive of market research - yet nonetheless had an AMAZING SENSE of what consumers actually WANTED.
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