<html><body><p>You have lines of people outside Apple stores waiting for the <a href="https://quotes.tuteehub.com/tag/latest-9832" style="font-weight:bold;" target="_blank" title="Click to read more quotes about LATEST">LATEST</a> iPhone, which adds to the hype <a href="https://quotes.tuteehub.com/tag/around-300" style="font-weight:bold;" target="_blank" title="Click to read more quotes about AROUND">AROUND</a> new product launch. So scarcity has <a href="https://quotes.tuteehub.com/tag/value-476" style="font-weight:bold;" target="_blank" title="Click to read more quotes about VALUE">VALUE</a> not just in its own <a href="https://quotes.tuteehub.com/tag/right-338" style="font-weight:bold;" target="_blank" title="Click to read more quotes about RIGHT">RIGHT</a>, but as a basis for free PR - it can become a <a href="https://quotes.tuteehub.com/tag/story-323" style="font-weight:bold;" target="_blank" title="Click to read more quotes about STORY">STORY</a> on the nightly news.</p></body></html>

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You have lines of people outside Apple stores waiting for the LATEST iPhone, which adds to the hype AROUND new product launch. So scarcity has VALUE not just in its own RIGHT, but as a basis for free PR - it can become a STORY on the nightly news.

Author - John Quelch Subject - Adds

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You have lines of people outside Apple stores waiting for the LATEST iPhone, which adds to the hype AROUND new product launch. So scarcity has VALUE not just in its own RIGHT, but as a basis for free PR - it can become a STORY on the nightly news.

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You have lines of people outside Apple stores waiting for the LATEST iPhone, which adds to the hype AROUND new product launch. So scarcity has VALUE not just in its own RIGHT, but as a basis for free PR - it can become a STORY on the nightly news.

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