You have lines of people outside Apple stores waiting for the LATEST iPhone, which adds to the hype AROUND new product launch. So scarcity has VALUE not just in its own RIGHT, but as a basis for free PR - it can become a STORY on the nightly news.

Author - John Quelch


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Posted on 24 Nov 2024, this text provides information on Adds related to John Quelch. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.

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