The EXPERIENCE that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it EXPRESSES a CORE narrative that BECOMES a badge of sorts for its readership.
Read MoreI THOUGHT of such Christian INVENTIONS as the GHETTO and the Jewish badge of shame. The Nazis didn't have to GO very far to pick up their know-how.
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