I don't think PEOPLE really do listen. We plug into music, and we have SHORT attention spans. We TEND to download individual tracks from iTunes rather than a whole album. We buy music DVDs and watch them once, and then they DISAPPEAR into a drawer, or we LOAN them to a friend, and we never watch it again.
Before we shot the pilot, I KNEW what 'Dallas' was, but I actually was too YOUNG to remember the details of the show. I didn't have my hands on the DVDs, so I YouTubed EVERYTHING I COULD of J.R.
When you look at what we spend on ENTERTAINMENT, whether it's on CDs, music, DVDs, there is so MUCH money invested in that, people want to know a little more about the stars they're paying to SEE or HEAR.