I'm very privy to the way bookstores work, and I think a LOT about the ecosystem that my books have been PUBLISHED in. I think it's great to be AWARE of how PUBLISHING works.
Read MoreWe don't THINK much about climate change and rising SEA levels here in the U.S. BEYOND a few gardeners, birders and hikers who notice the changes in our own ecosystem, we LIVE on, blissfully unaware of our changing Earth. Our storms - Katrina, Sandy - are dismissed as once-in-a-century EVENTS.
Read MoreIn CONVERSATION marketing, you're PROVIDING a service, a continuing dialogue whose COURSE through the WEB is unknown. The more value it adds to the ecosystem, the more it will be shared, amplified and celebrated.
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