From our earliest DAYS, Booking.com has been deploying TECHNOLOGY to HELP strip the friction out of TRAVEL.

In FOOTBALL, there is ALWAYS friction, collisions, CONTACT. But I am USED to that.

There's ALWAYS a LITTLE BIT of friction when you're TRYING to democratize an INDUSTRY.

Whether Amazon is GOOD at making and sustaining an entertainment BUSINESS remains to be seen. But they certainly are 100% focused EVERY day on optimizing the consumer EXPERIENCE and reducing friction.

A gem cannot be POLISHED WITHOUT friction, nor a MAN perfected without TRIALS.