The risk of relying on a handful of customers is not just financial. Your product ALSO is at risk when you're at the mercy of a few BIG spenders. When any one CUSTOMER pays you significantly more than the others, your product INEVITABLY ends up catering mostly to that customer's specific NEEDS.
Read MoreEveryone GOES to the same exhibitions and the same parties, STAYS in the same handful of hotels, eats at the same no-star restaurants, and has ALMOST the same opinions. I adore the art world, but this is copycat behavior in a sphere that prides itself on INDEPENDENT thinking.
Read More