I looked it at like this WAY. To GET folks to like you, as a screen player I mean, I figured you had to SORT of be their ideal. I don't mean a handsome knight riding a WHITE horse, but a fella who answered the description of a right GUY.
There is a sociology of horses, as well as a psychology. It is most evident in the world of HORSE racing, where many horses are gathered together, where YEAR after year, decade after decade, they do the same, rather simple THING - RUN in races and try to WIN.