DEFINITELY, SOMETHING is happening out there in Internet world at any GIVENMOMENT, but the likelihood that it's something that can't wait until that evening for you to find out about it is very small.
Until they STUDY the GENERAL population and find out what the likelihood of CTE in a soccer MOM is versus an NFL brain, we REALLY have no baseline to RATE this study off of.
In the fashion business, there weren't any RULES. In FACT, the better you were at CREATINGSOMETHINGNEW, the greater the likelihood you would be successful.
The likelihood of success drops dramatically when you expand, especially in the SERVICES business. And there's a lot of CAPITAL that GOES into opening another OFFICE.
For professional athletes, the motives for cheating generally are more obvious: money, fame, and OFTEN a low likelihood of being caught. But why would a MIDDLE- or back-of-the-pack RUNNER lie or cheat in a RACE that doesn't even matter?