The influencer strategy hasn't been built around CELEBRITIES. We're looking for influencers within EVERY marketplace, who are the people who HELP influence decision-makers within that community.
Read MoreThe RELENTLESS PRESSURES of the so-called MARKETPLACE have distorted all our CULTURE INDUSTRIES.
Read MoreThe marketplace for books when I entered the business shortly after World WAR II consisted of a thousand or so well stocked independent booksellers in major towns and cities supplemented by thousands of SMALLER SHOPS that carried limited stocks of mostly current titles along with GREETING cards, toys and so on.
Read MoreIronically, in today's marketplace successful NONFICTION has to be UNBELIEVABLE, while successful FICTION MUST be believable.
Read MoreA LOT of it had to do with when it's released and what's out in the MARKETPLACE, what's its COMPETITION.
Read MoreSituational UNAWARENESS in the private marketplace or on the BATTLEFIELD will cost you your livelihood or your life. In the AGE of Obama, however, such willful ignorance is a job PREREQUISITE. The less you KNOW the better.
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