The whole narrative of the 'Return to the Land' was completely PR spin. Fans ATE it up because it painted LeBron as the hero COMING BACK to save CLEVELAND from obscurity.

Anyone can RISE from obscurity and make a few breakout PLAYS when no one's expecting them to. But when a guy you've got your eye on jumps out and shows you what he's MADE of, that he's ready to compete at the highest LEVEL at the most crucial time - that guy's the real deal.

The THING about ADOLESCENCE is that you are emerging from a STATE of obscurity. You are coming out into the world from your family. Your family can seem normal because it is your family and all you know, but in FACT it is a MESS.

In MANY ways, OBAMA is America's first truly digital PRESIDENT. His 2008 CAMPAIGN relied heavily on social media to lift him out of obscurity.