Here's how I WORK: It's 2013, and most marketers are operating like it's 2009. I'm ALWAYS trying to market like it's 2015, but not like it's 2020. A LOT of my contemporaries who understand where the world is going, go too far out, and aren't PRACTICAL. I have always prided myself on being visionary, with a heavy practicality.
Read MoreA long time ago, we had to build interfaces to CONNECT with other companies, and I THOUGHT that was a great idea. The company had to PAY a lot of money to build it and basically launched it, but our whole operating system almost broke. So, we couldn't continue it. In the END, I had to go on the train to Paris to explain that I had spent MILLIONS.
Read MoreDomestic TERRORISM has opened NEW WAR zones, operating off the ASSUMPTION that all Americans are potential terrorists.
Read MoreRusbridger had risen at the Guardian through the years when it not only had the SUPPORT and fail-safe mechanism of the Scott TRUST, but guaranteed operating INCOME from public-service ADVERTISING. Nobody had to sell anything.
Read MoreBrain SURGERY is a fairly aggressive process. There's a lot to GET through. There's the beautiful, delicate shaving first, which is really lovely. There's a wonderful ceremony of putting all the COVERS on, so only the little bit you're operating on is revealed. But once they MAKE the incision and tear the skin back, the drill comes out.
Read MoreWhy should SOMEONE have to retrain themselves to use a new APPLICATION that does the same basic thing as the old application, just because something as trivial as the operating SYSTEM changed out from under them?
Read MoreI love working with CUSTOMERS. Sales has really influenced EVERYTHING I do. It has instilled in me the important TRAITS of operating with a sense of urgency and listening to people.
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