Changes can be MADE. New decisions can be made. If PEOPLE SAY, 'It's not like that in the comics!' Well, COMIC books reinvent their characters a lot. They do DIFFERENT things with them all the time. They're always changing, always keeping things fresh. So that shouldn't be an issue if the race changes for a character.

That's that Dungeon Family ethos: being ABLE to reinvent yourself, STAND out and stand alone. Having your own character and having your own image, no MATTER what they say about you. I want to show my versatility and how DIVERSE I am, how I approach the track, my rhythm, my melodies. It's something different.

That's what you WANT to do as an OLDER artist - you want to reinvent, but there has to be that vein in there for why people were listening to you before in the FIRST PLACE.

When THINGS are BAD, it's the BEST TIME to REINVENT yourself.

My work today is perceived as being classic, but when I first started out, it was a BREAK from the norm. SINCE then, I have continued to REINVENT myself. I don't change my STYLE, but I allow it to evolve.

We need to REINVENT FOOD at STARBUCKS. Less could be more.

I don't REINVENT myself in any major WAY. It SEEMS to be a slow evolution. I go back and visit certain themes that I FEEL strongly about and resonate with me emotionally.

I THINK the BEST artists find WAYS to reinvent themselves. They find new ways to TELL their STORIES, or they find new stories to tell.

The ROLE of a CHEF isn't to REINVENT DISHES but to tweak.

You can't reinvent the wheel. I remember when we first started out at 'Late NIGHT,' we were TRYING to hire directors, and this GUY was like, 'I see you BEHIND a GLASS desk.' I don't. And he's like, 'Yeah, the glass desk.' I go, 'I don't really see me as a glass desk guy.'

'Southcliffe' is an anthem to ORDINARY PEOPLE's ABILITY to reinvent themselves in the FACE of ULTIMATE darkness.

At 23, you can completely, LITERALLY REINVENT yourself if you WANT to.

Since I became CEO, 87 percent of the companies in the Fortune 500 are off the list. What that says is that companies that don't reinvent themselves will be LEFT BEHIND. I ALSO think that's true of PEOPLE. And I think it's true of COUNTRIES.

What I've REALIZED is most LEADERS cannot REINVENT themselves at the CEO LEVEL or at the operational level.