The seed IDEA for Rappler really is looking at information cascades. If you THINK about it, the end GOAL - when I was RAISING money for Rappler, I didn't talk about investigative JOURNALISM, even though that's our core.
That the potential to become Level 5 EXISTS in you and me and the PEOPLE we work with and that it is then a process or a JOURNEY to nurture that SEED... in a culture by and large that doesn't reinforce it.
For me, seed INVESTING isn't just a good return AREA but a BIGPART of how we network in Silicon Valley. A lot of our BEST deals have come from being active in the seed stage.
I understand what it feels like not to like ASPECTS of yourself. There have been TIMES that I have felt really TERRIBLE about the way I look. I have the seed of that FEELING.
At the moment of death, when the seed ATOM in the heart is ruptured, which contains all the experience of the past LIFE in a panoramic picture, the spirit leaves its PHYSICAL body, TAKING with it the finer bodies.
The seed of an idea laying dormant in an OLD sketchbook is fed the MISSING ingredient from a new experience. Trying to SHARE some of these experiences, some of the WONDERS, is one of the REASONS why I do books.