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I talk to all the creative directors today, and they take me aside, and they SAY, 'You know, it must have been great BACK in those days when you COULD do anything you wanted.' I say, 'Huh? Excuse me?' I MEAN, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work.

Author - George Lois

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