I talk to all the creative directors today, and they take me aside, and they SAY, 'You know, it must have been great BACK in those days when you COULD do anything you wanted.' I say, 'Huh? Excuse me?' I MEAN, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work.

Author - George Lois


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Posted on 29 Nov 2024, this text provides information on Great Work related to George Lois. Please note that while accuracy is prioritized, the data presented might not be entirely correct or up-to-date. This information is offered for general knowledge and informational purposes only, and should not be considered as a substitute for professional advice.

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