Marketing is selling an AD to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad CAMPAIGN.' So, there is a little bit of slippage there. That's just a caveat. That's DIFFERENT from actually having an EFFECTIVE ad campaign.

Author - Sendhil Mullainathan

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Marketing is selling an AD to a firm. So in some sense a lot of marketing is about convincing a CEO This is a good ad CAMPAIGN. So there is a little bit of slippage there. Thats just a caveat. Thats DIFFERENT from actually having an EFFECTIVE ad campaign.
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