<html><body><p>Marketing is selling an <a href="https://quotes.tuteehub.com/tag/ad-9622" style="font-weight:bold;" target="_blank" title="Click to read more quotes about AD">AD</a> to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad <a href="https://quotes.tuteehub.com/tag/campaign-3173" style="font-weight:bold;" target="_blank" title="Click to read more quotes about CAMPAIGN">CAMPAIGN</a>.' So, there is a little bit of slippage there. That's just a caveat. That's <a href="https://quotes.tuteehub.com/tag/different-348" style="font-weight:bold;" target="_blank" title="Click to read more quotes about DIFFERENT">DIFFERENT</a> from actually having an <a href="https://quotes.tuteehub.com/tag/effective-442" style="font-weight:bold;" target="_blank" title="Click to read more quotes about EFFECTIVE">EFFECTIVE</a> ad campaign.</p></body></html>

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Marketing is selling an AD to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad CAMPAIGN.' So, there is a little bit of slippage there. That's just a caveat. That's DIFFERENT from actually having an EFFECTIVE ad campaign.

Author - Sendhil Mullainathan Subject - Medical

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Marketing is selling an AD to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad CAMPAIGN.' So, there is a little bit of slippage there. That's just a caveat. That's DIFFERENT from actually having an EFFECTIVE ad campaign.

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Marketing is selling an AD to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad CAMPAIGN.' So, there is a little bit of slippage there. That's just a caveat. That's DIFFERENT from actually having an EFFECTIVE ad campaign.

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