As a small business or startup, one of the factors you should always CONSIDER when looking at a potential partnership is the incremental potential REACH. NOTE that wider reach doesn't always MEAN a better partnership OPPORTUNITY. Instead of sheer scale, take a look at which communities your potential partner can open up for you.

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As a small business or startup, one of the factors you should always CONSIDER when looking at a potential partnership is the incremental potential REACH. NOTE that wider reach doesn't always MEAN a better partnership OPPORTUNITY. Instead of sheer scale, take a look at which communities your potential partner can open up for you.
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