You Can Say The Right THING About A PRODUCT And NOBODY Will Listen. You've Got To Say It In Such A Way That PEOPLE Will FEEL It In Their Gut. Because If They Don't Feel It, Nothing Will Happen.

We've Already GOTTEN A Significant Grant From The Andrew W. Mellon Foundation, And A UNIVERSITY Consortium. I Think The WHOLE Sector Of Foundations, Potentially With GOVERNMENT Support, Is Promising - More Than Promising, I Think, It's Substantial.

I GO Out To The KITCHEN To Feed The DOG, But That's About As Much COOKING As I Do.

It's Pretty Rare To Have CEOs Or HIGH LEVEL Executives At Big Companies Who Are SOCIAL Activists. They TEND Not To Be Drawn To Those Areas Of Life.

When You Are Truly INTERESTED In Other People, You Will LEARN What They Are Interested In And If They Have A Need For Your PRODUCT. If They Like You, And Most People Like Folks Who TAKE An Interest In Them, They'll Help You Find People Who Do Need What You Have To Sell, EVEN If They Don't.

The WAY MANAGEMENT Treats Associates Is EXACTLY How The Associates Will TREAT The CUSTOMERS.

I Love To PLAY GOLF, And That's My ARENA. And You Can Characterize It And Describe It However You Want, But I Have A Love And A PASSION For Getting That Ball In The Hole And Beating Those GUYS.

On The Average, Five Times As Many People Read The Headline As Read The BODY Copy. When You Have Written Your Headline, You Have SPENT EIGHTY CENTS Out Of Your Dollar.

Happy Is The Person Who Not Only Sings, But FEELS God's EYE Is On The Sparrow, And Knows He WATCHES Over Me. To Be SIMPLY Ensconced In God Is True Joy.

What's DANGEROUS Is Not To EVOLVE.