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I am CONCERNED about any attrition in customer traffic at Starbucks, but I don't want to USE the ECONOMY, commodity prices or consumer confidence as an excuse.

Author - Howard Schultz

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I have two KIDS, career and I travel, and I don't THINK my life is any DIFFERENT than most COUPLES. The most valuable commodity now for MANY people is time and how to parcel that out.

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Up to now, ECONOMIC development has ALWAYS meant that people, instead of doing something, are enabled to buy it... Economic development has ALSO meant that, after a TIME, people must buy the commodity because the CONDITIONS under which they could get along without it had disappeared from their physical, social, or cultural environment.

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To give money to a woman - and here I must speak as a man - is to deny her special QUALITY, her irreplaceability, and reduce her unique amiability to a commodity. Money takes AWAY her name, while transforming her LOVER into a nameless customer of a MARKET of appetites.

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What CORPORATIONS fear is the phenomenon now known, rather inelegantly, as 'commoditization.' What the term means is simply the conversion of the market for a given product into a commodity market, which is characterized by declining PRICES and profit MARGINS, increasing COMPETITION, and lowered barriers to entry.

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