The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people KNOW the struggle behind your BRAND - the FAILURES and mistakes - and how you GOT through them is really important.

Author - Lewis Howes

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The key in telling stories that people relate to is, not surprisingly, vulnerability and authenticity. That means that letting people KNOW the struggle behind your BRAND - the FAILURES and mistakes - and how you GOT through them is really important.
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