Building out a professional profile on LINKEDIN certainly makes SENSE, and bolstering that CV with intelligent pieces of writing is ALSO a great idea. But if you're going to TAKE the time to create content, you should also take the time to create a home for that content that is yours and yours ALONE.

Given the trendlines of DIGITAL publishing, where more and more large platforms are profiting from, and controlling, the WORKS of individuals, I can't stress enough: Put your taproot in the independent web. Use the platforms for free DISTRIBUTION (they're using you for free content, after all). And MAKE sure you link back to your own domain.

If you're a publisher and you forbid deep linking into your SITE, or have a paid wall or registration requirement, then you're making it HARD to 'point to' your content. When no one POINTS to your content, your content is harder to find because SEARCH uses links as a proxy for popularity.

Be not content with the BEST BOOK; SEEK sidelights from the others; have no FAVOURITES.

If we INSIST on being as sure as is conceivable... we must be content to creep along the GROUND, and never SOAR.

Reader, PERSONS who have never witnessed a HURRICANE, such as not unfrequently desolates the sultry climates of the SOUTH, can scarcely form an idea of their terrific grandeur. One would think that, not content with laying waste all on land, it must needs sweep the waters of the shallows quite DRY to quench its thirst.

There's no HAPPIER PERSON than a TRULY THANKFUL, CONTENT person.

When I first started on Twitter, a relative asked, 'Aren't you concerned with GIVING away your jokes?' I don't THINK of it that way. That's my CONTENT, and that's what I do.