MTV refers to its audience as 'the demo.' Being 'in the demo' MEANS being in the demographic SWEET SPOT that advertisers want their programming to HIT, which is ideally between 18 and 24.

Author - John Seabrook

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MTV refers to its audience as 'the demo.' Being 'in the demo' MEANS being in the demographic SWEET SPOT that advertisers want their programming to HIT, which is ideally between 18 and 24.
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