Starbucks is not an advertiser; people THINK we are a great MARKETING company, but in fact we SPEND very little money on marketing and more money on training our people than ADVERTISING.

Author - Howard Schultz


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I Always Wanted To Be An ACTOR And My Parents Were Happy With My Decision. But That HAPPENED Later. They Were Apprehensive Initially Because I Have An MBA DEGREE And I Used To Work For American Express' Marketing TEAM.

4.

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Even When I Did 'New YORK Undercover' I PUT TOGETHER A Five-year Marketing And Promotional Campaign To Maximize The Exposure Of That SHOW.

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I'm Not SURE I REALLY Am An Entrepreneur. I'm Not MUCH Of A Businessman. I Know I'm Not A Marketing GUY. I Do Have An Entrepreneurial Lineage, THOUGH.

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I Spent My College Years STUDYING What I ENJOYED Semester To Semester-a LITTLE Spanish Literature Here, A Little Psychology There, A Little MARKETING In Between.

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